Myrtle beach opens a real life kwikemart from the simpsons. Back in 2007, 7eleven converted a few of their chains into smallscale versions of the convenience store as a way of promoting the release of the simpsons movie. Burbank fans of the simpsons mobbed a 7eleven convenience store monday. A number of blogs, chat forums and photo sites are showing off images of the stores a selection of which i have pasted here full selection from rdr07 on flickr. It is a parody of american convenience stores, such as 7eleven and wawa inc. The simpsons kwikemart opens first permanent, reallife location. Before the movie came out many 711s started carrying special merchandise that capitalized on the special products that only exist in simpsons land, but a select twelve in the us and canada actually fullout became kwike. Kwikemart gambit took incredible marketing courage. During the 1960s, while still living in india, apu spent some time as a student of the maharishi mahesh yogi, in. Slimedog and steve barnes, was the operator of the kwikemart. Anyone with even remote knowledge of the simpsons is familiar with the kwikemart convenience store on the series.
Though popup versions of the iconic minimart took over 7eleven stores around the 2007 release of the simpsons movie, this new location is the worlds first authentic kwikemart. In 2007 in promotion of the simpsons movie, a few 7eleven stores were momentarily rebranded as kwikemarts. Twentieth century fox has teamed with 7eleven to turn 11 handpicked locations into fullblown, reallife kwikemart s, of the fictional springfeld, illinois convenience store. The kwikemart logo is stitched on the front left side of the shirt. The simpsons iconic 7eleven parody is a realworld store now, with more springfield landmarks on the way. Products the promotion contained various simpsons related products. The simpsons movie tiein has been phenomenal, and so much fun. A 7eleven convenience store in burbank, california, was transformed overnight into a kwikemart to promote the simpsons movie. The convenience store in south carolina is not the first time a kwikemart has erected in the real world. When it opens, the cinema will show a simpsons 4d movie experience and let guests out into the kwikemart after each screening. A dozen 7elevens transformed into kwikemarts to promote simpsons movie. The fox7eleven deal is an example of a practice called reverse product placement.
Agency freshworks won the best overall pro award for its campaign, simpsons movie kwik e mart experience, for its client 7eleven. Last july, 7eleven transformed 12 of its stores into kwikemarts, the fictitious convenience store made famous on foxs the simpsons and featured in twentieth century foxs the simpsons movie. Agency freshworks won the best overall pro award for its campaign, simpsons movie kwikemart experience, for its client 7eleven. The 7 eleven kwik e mart promotion was a promotion for the simpsons movie. A few months back we reported that 711 had entered into a marketing partnership with fox to turn a bunch of 711 stores into kwikemarts to help promote the upcoming release of the simpsons movie. In addition to the shirt, i am including a very rare 7eleven kwikemart employee name tag. Devotees lined up at the renamed kwikemart to buy products favored by characters on. The onemonth copromotion with twentieth century fox leads up to the july 27 the simpsons movie release and features limitedrun products. The kwike mart from the simpsons has opened in real. Instead of just putting products prominently in a movie or tv show, fake goods move from the screen to reality. The bladensburg kwikemart not only looks like a kwikemart, but it sells simpsons themed products. The kwik e mart spelled quickemart in bart the general is a convenience store in the animated television series the simpsons.
The tag reads hello my name is and t is a blank space for the employees name. In celebration of the 25th anniversary they were presented with a 72 lb. It is run by an indianamerican named apu nahasapeemapetilon. But management is betting that by showing it gets the joke made in nearly every episode in the past 20 years, simpsons and kwikemart fans will become 7eleven fans much the way subservient. And in any case the kwik e mart is the quintessential convenience store run by the indianamerican apu nahasapeemapetilon. This newlyopened kwikemart offers fans a much more immersive experience that allows them to see and even taste what it would be like to actually live in springfield. Real life kwikemart in dallas texas the simpsons movie youtube. Simpsons movie kwikemart themed 711s mirror, 7eleven. After 7eleven, simpsons move to ebay the new york times. Kwik e mart gambit took incredible marketing courage.
He was an immigrant from india, and as such, speaks with a strong indian accent. Simpsons fans got a taste of the kwike mart experience back in 2007 when a dozen 7eleven transformed into kwike marts as part of a promotion for the simpsons movie. Dallas 7eleven converted to simpsonsthemed kwikemart. The 7eleven kwikemart promotion was a promotion for the simpsons movie. Simpsons and kwikemart fans will become 7eleven fans much the way subservient chicken and the king gave social currency to burger king. Workers dressed in apu uniforms and shelved were stocked with simpsons food and drink. The kwike mart from the simpsons has opened in real life in. Dallasbased 7eleven convenience store corporation converted 11 stores in the usa and 1 in canada into kwikemarts to promote the. Simpsons takeover of 7eleven wins top pro award chief. Simpsons movie kwikemart 711 uniform shirt rare lg. The campaign captured the top spot in five categories, the most ever won by a single campaign in recent memory. My adventures into the mouth of the 7eleven kwikemart.
A 7eleven kwikemart in seattle in 2007, one of 12 stores temporarily converted so to promote the simpsons. Click on the sketchup island blog logo to learn how to make models like this. Reallife chain takes on kwikemart persona for film promo. A dozen 7elevens transformed into kwikemarts to promote.
Over the weekend, 7eleven turned a dozen stores into kwikemarts, the fictional convenience stores of the simpsons fame, in the latest example of marketers making life imitate art. The south carolina convenience store isnt the first time a. The current 7eleven marketing promotion converts a dozen of the stores into kwikemarts for the upcoming the simpsons movie. Duff beer was not sold due to the movie s pg rating. Launching this experience will be the culmination of years of passionate effort to bring the simpsons to life beyond the screen. Contentsshow what was it the idea of the promotion was 10 7elevens in the usa and 1 in canada would be turned into kwikemarts. In some cases, 7eleven has contracted with manufacturers of similar products to.
In order to hype the upcoming release of the simpsons movie, the studio has teamed with 7. We visited the mountain view, ca location and took some video. The convenience retailer and its marketing and advertising consortium received the best overall pro award for the 2007 simpsons movie kwikemart experience the company stated. A stroke of genius, to be sure, but a bit of a rip for fans of the animated classic who arent in proximity to a 7eleven. In some cases, 7eleven has contracted with manufacturers of similar products to make their kwikemart counterparts. And in any case the kwikemart is the quintessential convenience store run by the indianamerican apu nahasapeemapetilon. It is notorious for its high prices and the poor quality of its merchandise.
Kwike mart from simpsons opens in real life in myrtle beach. In a move the company is calling reverse product placement 7eleven has given extreme makeovers to 12 of its stores in the u. The simpsons 7eleven kwikemart in chicago, illinois. Burbank 7eleven transformed into kwikemart daily news.
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